top of page

GOODMAN CREST
Design Concept: Serenity
The concept of Goodman Crest came about after a long deep conversation with our client. The idea was to create a space that give a feeling of ‘Serenity’ to people living within. After much intensive researched. We had developed 3 strategies to use.
1. Shades of shadows
2. Variation of wall textures
3. Non-distractive color scheme to create a space which feel claim, sounded and subtle to achieve a sense of serenity within.
Art direction - Eric Tan
Design - Eric Tan
![]() | ![]() | ![]() |
---|
bottom of page