The concept of Goodman Crest came about after a long deep conversation with our client. The idea was to create a space that give a feeling of ‘Serenity’ to people living within. After much intensive researched. We had developed 3 strategies to use.

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1. Shades of shadows

2. Variation of wall textures

3. Non-distractive color scheme to create a space which feel claim, sounded and subtle to achieve a sense of serenity within.

Art direction - Eric Tan

Design - Eric Tan